Christopher C. Herman Christopher C. Herman

 High School Sports Fundraising 101: What Are Email Blasts?

The fundraising options for sports teams are vast and it can be overly complicated to figure out the best option for your team. In this article we explore email blast campaigns. Sometimes the simple option is the best option. Read on to explore the pros and cons of email donation fundraising as a sports fundraiser.

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Christopher C. Herman Christopher C. Herman

High School Sports Fundraising 101: Would Selling Cookie Dough Be Effective?

The fundraising options for sports teams are vast and it can be hard to figure out the best option for your team. In this article we explore the popular cookie dough fundraiser and how effective it can be. Read on to explore the pros and cons of cookie dough fundraising as a sports fundraiser.

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Christopher C. Herman Christopher C. Herman

 High School Sports Fundraising 101: Let’s Talk About Discount Cards

Among the hundreds of sports fundraising ideas that a team can do, selling discount cards has emerged as a go-to choice for most. High school sports teams have used this fundraiser for over 30 years. Read on to explore the pros and cons of discount card fundraising as a sports fundraiser.

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Keelyn McNamara Keelyn McNamara

How to Grow Your Program with Social Media 

Establishing a social media presence is vital to growing your program and its culture. An inactive and stale social media account isn’t going to get your players or community excited. By implementing the 3 tips below, you’ll be able to grow your social media account from the ground up and have followers wanting to engage and stay connected with your team season after season.

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Christopher C. Herman Christopher C. Herman

Introduction to Story of the Season and Founder Chris Herman

My name is Christopher Herman, and I am the founder and CEO of Story of the Season, a sports media marketing company that works with high school and college sports programs to fundraise, provide top-tier media coverage, and give student athletes a way to remember their careers.

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