The Saratoga High School Ice Hockey team was looking for a new way to create their annual print media guide. With Story of the Season, Toga Ice Hockey got an upgraded digital media guide and raised $21,000. It was less work on their end and better overall quality and fan engagement. Read on to learn how they did it!

Teams use Story of the Season’s digital weekly media guides for a variety of reasons. Lakeville North High School Football made the switch in 2023 and upgraded their boring print media guide to our digital weekly magazine. Check out how much money they raised with us too!

The fundraising options for sports teams are vast and it can be overly complicated to figure out the best option for your team. In this article we explore email blast campaigns. Sometimes the simple option is the best option. Read on to explore the pros and cons of email donation fundraising as a sports fundraiser.

The fundraising options for sports teams are vast and it can be hard to figure out the best option for your team. In this article we explore the popular cookie dough fundraiser and how effective it can be. Read on to explore the pros and cons of cookie dough fundraising as a sports fundraiser.

Among the hundreds of sports fundraising ideas that a team can do, selling discount cards has emerged as a go-to choice for most. High school sports teams have used this fundraiser for over 30 years. Read on to explore the pros and cons of discount card fundraising as a sports fundraiser.

Establishing a social media presence is vital to growing your program and its culture. An inactive and stale social media account isn’t going to get your players or community excited. By implementing the 3 tips below, you’ll be able to grow your social media account from the ground up and have followers wanting to engage and stay connected with your team season after season.

High School Sports are constantly evolving--from rules to tactics and schemes, the games we love look different today than they did a decade ago. The cost of maintaining a successful sports program is also constantly increasing. This blog informational series will explore the best fundraising options for your high school team.

My name is Christopher Herman, and I am the founder and CEO of Story of the Season, a sports media marketing company that works with high school and college sports programs to fundraise, provide top-tier media coverage, and give student athletes a way to remember their careers.